Fasten Packaging, an IBG company and global beauty solutions provider, won the Gold Pentaward for its packaging concept, “One,” which integrates design and sustainability. This recognition highlights the company’s commitment to pushing the boundaries of beauty packaging design. 
 
The “One” design eliminates the need for separate parts, like caps, and reduces material waste by utilizing a single mono-material—polypropylene (PP)—that ensures easy recycling. The option to use post-consumer recycled (PCR) materials further reinforces “One’s” commitment to sustainability. 
 
Its design aligns with the European packaging directives, ensuring compliance with current environmental regulations. “One” also features a neck specifically designed to prevent residue buildup, enhancing both functionality and the user experience.
 
Ilja Zutt, Managing Director of Fasten Packaging, said, 
 
“Winning this award is a testament to our team’s dedication to creating packaging solutions that keep pushing the limits of what is possible in beauty, both aesthetically and environmentally. ONE is a perfect example of how innovation can simplify processes, reduce environmental impact, and still deliver an aesthetically pleasing design that meets the needs of today’s customers.”
 
“One” offers an array of unique branding and aesthetic opportunities. The light-colored design ensures easier detection during recycling, while the in-mold embossed logo reduces ink usage, adding a layer of sustainability without compromising brand visibility. 
 
It has a sleek, modern appearance that appeals to both eco-conscious consumers and those drawn to minimalist design. 
 
With the option for direct printing and a universal shape that’s ready for market, “One” offers brands the flexibility to showcase their identity while emphasizing their environmental commitment. 
 
The winners were announced at a Gala Ceremony in London on October 25.

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